Privacy Policy
Last updated: 9 August 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
The short version: buying Fro tells us your email address, and activating it tells us the name of your Mac. That is the whole of it. There is no account, no analytics, no tracking, no advertising, and nothing you write in Fro ever leaves your own computer.
Interpretation and Definitions
Definitions
- Application
- refers to Fro, the software program provided by the Company.
- Affiliate
- means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
- Business
- for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information.
- Company
- (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to MFX Studios, 3422 Business Center Drive, Suite 106 #1007, Pearland, TX 77584, United States.
- Consumer
- for the purpose of the CCPA, means a natural person who is a California resident.
- Country
- refers to: Texas, United States.
- Device
- means any device that can access the Service such as a computer, a cellphone or a digital tablet.
- Personal Data
- is any information that relates to an identified or identifiable individual. For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
- Sale
- for the purpose of the CCPA, means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information to another business or a third party for monetary or other valuable consideration.
- Service
- refers to the Application and to this website.
- Service Provider
- means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, or to perform services related to the Service.
- You
- means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
What We collect
There are exactly two moments at which the Application talks to Us, and this is everything either one sends:
- When You buy Fro. Our Payment Processor, Paddle.com Market Ltd, takes Your payment and passes Us Your email address and the country and postcode You gave for tax purposes. We keep the email address, the order number and the License Key We issued against it, so that We can re-send the key and honour a refund. We never see Your card number: Paddle handles the payment and We are not sent it.
- When You activate a Mac. The Application sends Us Your License Key, an identifier for that Mac, and the Mac’s name as You have set it, which is often a person’s first name. We store those so that a licence can be held to three Macs and so You can tell them apart when releasing one. Releasing a Mac deletes its entry.
That is the complete list. In particular the Application contains no analytics, no crash reporting, no advertising identifiers and no telemetry of any kind, and it does not report what You open, write or save. Your documents are Markdown files on Your own disk and are never sent anywhere.
Usage Data
Our server is hosted on Cloudflare Workers. Like any web server it records the ordinary details of a request (IP address, timestamp, and which address was asked for) in its operational logs. We do not use these to build any profile of You and We do not join them to Your purchase. Cloudflare retains them for a short period as Our Service Provider.
This website sets no cookies and runs no analytics. The checkout page loads Paddle’s own script, which is subject to Paddle’s privacy policy.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including issuing Your License Key and counting the Macs it covers.
- For the performance of a contract: the undertaking of the purchase contract for the Application You have bought.
- To contact You: to send You Your License Key, to answer a message You have sent Us, and, rarely, to tell You something You need to know about the Application, such as a security problem. We do not send marketing email.
- To manage Your requests: to attend and manage Your requests to Us, including refunds and lost keys.
- For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, in which Personal Data held by Us about our Service users is among the assets transferred.
Who We share it with
We share Your personal information only in the following situations:
- With Service Providers: Paddle.com Market Ltd, who process the payment and are the merchant of record; Cloudflare, Inc., who host the server and store the licence records; and Resend, who deliver the email containing Your License Key. Each receives only what it needs to do its part.
- For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
- With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
- With Your consent: We may disclose Your personal information for any other purpose with Your consent.
We do not sell Your personal information, and We do not share it with advertisers, data brokers or analytics companies.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. In practice a licence record is kept for as long as the licence exists, because it is what makes the licence work. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (tax law requires Us and Our Payment Processor to keep a record of the sale itself for several years), resolve disputes, and enforce our legal agreements and policies.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to, and maintained on, computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Our servers are in the United States.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
Delete Your Personal Data
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You can remove a Mac from Your licence at any time from within the Application, which deletes that Mac’s record. To have the rest deleted, contact Us at support@mfxstudios.com.
Please note, however, that deleting Your licence record deletes the licence: the key will stop activating new Macs. And We may need to retain certain information where We have a legal obligation or lawful basis to do so, such as the record of the sale itself.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation; protect and defend the rights or property of the Company; prevent or investigate possible wrongdoing in connection with the Service; protect the personal safety of Users of the Service or the public; or protect against legal liability.
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
CCPA Privacy
This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.
Categories of Personal Information Collected
The following is a list of the categories of personal information defined in the CCPA, and whether We collect them:
- Category A: Identifiers. Examples: a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name. Collected: Yes. Your email address, an identifier for Your Mac, and the name You gave that Mac.
- Category B: Personal information categories listed in the California Customer Records statute. Collected: Yes. Your email address, and the country and postcode given for tax purposes. We do not receive Your card number or any other financial information; Our Payment Processor does.
- Category C: Protected classification characteristics under California or federal law. Collected: No.
- Category D: Commercial information. Examples: records of products purchased. Collected: Yes. That You bought Fro, and when.
- Category E: Biometric information. Collected: No.
- Category F: Internet or other similar network activity. Collected: No beyond the ordinary server logs described above, which We do not join to Your purchase.
- Category G: Geolocation data. Collected: No. The country and postcode You give for tax purposes are collected under Category B, and We derive no location from them beyond the tax rate.
- Category H: Sensory data. Collected: No.
- Category I: Professional or employment-related information. Collected: No.
- Category J: Non-public education information. Collected: No.
- Category K: Inferences drawn from other personal information. Collected: No. We build no profile of You.
Under CCPA, personal information does not include publicly available information from government records, deidentified or aggregated consumer information, or information excluded from the CCPA’s scope.
Sources of Personal Information
We obtain the categories of personal information listed above from two sources: directly from You, when You activate the Application or write to Us; and from Our Payment Processor, when You buy the Application.
Use of Personal Information for Business Purposes or Commercial Purposes
We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA), which may include: operating the Service and providing You with it; providing You with support and responding to Your inquiries; fulfilling or meeting the reason You provided the information; responding to law enforcement requests and as required by applicable law, court order, or governmental regulations; internal administrative and auditing purposes; and detecting security incidents and protecting against malicious, deceptive, fraudulent or illegal activity.
If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes We will update this Privacy Policy.
Disclosure of Personal Information for Business Purposes
We may disclose and may have disclosed in the last twelve (12) months personal information in Categories A, B and D for business purposes, to the Service Providers named above. When We disclose personal information for a business purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
Sale of Personal Information
We do not sell Your personal information, and We have not sold any in the last twelve (12) months, in the ordinary sense of the word or in the wider sense the CCPA gives it. We have received no benefit of any kind in return for sharing it.
Sale of Personal Information of Minors Under 16 Years of Age
We do not knowingly collect personal information from minors under the age of 16 through our Service. We do not sell personal information at all, and so do not sell that of Consumers We know to be less than 16 years of age. If You have reason to believe that a child under the age of 13 (or 16) has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.
Your Rights under the CCPA
The CCPA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:
- The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
- The right to request. You have the right to request that We disclose information to You about Our collection, use, sale, disclosure for business purposes and share of personal information: the categories collected, their sources, Our purpose, the categories of third parties We share with, and the specific pieces We hold about You.
- The right to say no to the sale of Personal Data (opt-out). You have the right to direct Us not to sell Your personal information. We do not sell it, so there is nothing to opt out of; the right stands regardless.
- The right to delete Personal Data, subject to certain exceptions. Once We receive and confirm Your request, We will delete Your personal information from our records unless an exception applies, for example where We must complete the transaction, comply with a legal obligation, detect security incidents, or debug products to identify and repair errors.
- The right not to be discriminated against for exercising any of Your rights, including by denying goods or services to You, charging different prices, providing a different quality of service, or suggesting that You will receive any of those.
Exercising Your CCPA Data Protection Rights
In order to exercise any of Your rights under the CCPA, and if You are a California resident, You can contact Us by email: support@mfxstudios.com
Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information. Your request to Us must provide sufficient information that allows Us to reasonably verify You are the person about whom We collected personal information or an authorized representative, and describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it.
We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice. Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.
Do Not Sell My Personal Information
We do not sell personal information. If You would like that confirmed in writing, or You would like Your record deleted, write to support@mfxstudios.com.
Children’s Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page, and We will update the “Last updated” date at the top of it. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us by email: support@mfxstudios.com